Our Process Marketing Analysis Market Research Analyzing how effective the Egyptian market (target market) is for the selected business by the following steps : Analyzing history of this business in the market. Analyzing the volume of this business in the market at current time. Analyzing the volume of competency in the market for this business. Studying marketing methodologies used for this business over the years in the selected market. Competitive Analysis Listing all competitors in the market concerning our business. Classifying the selected competitors based on their marketing presence volume, reputation, quality, channels …etc Complete analysis for top performers’ marketing approaches for the business. Analyzing their weakness & strength points in order to build-up a strong mindset when it comes to brand SWOT analysis. SWOT Analysis Studying all of our brand’s current marketing approaches & presence. Listing its main strength & weakness marketing approaches. Writing down a corrective action for weakness points with an action plan to optimize all weaknesses & drawing an action plan to take strength points to the next level. Studying strength & weakness points of top competitors in order to claim them as opportunities or avoid them as threats. Determining our competitive edges & start planning our brand’s positioning plan. Building-Up Strategy Target Segmentation Classifying our market into several sectors/segments based on their demographics & psychographics. Drawing our business’s buyer persona (Characteristics of our main buyer) Targeting a specific marketing segment that best fit our buyer persona’s main demographics ( as age, location, gender) & psychographics (as their digital behavior, their interests… etc) Determining the Message Completely studying the product we’re trying to offer to the specified target audience. Turning our product’s main competitive edge into a message for the customer. Crafting the message through workshops in order to obtain best practically-fit language copy for the selected audience. Preparing Materials Reforming all current marketing materials that don’t fit our image, message, identity … etc. Creating all needed digital, offline materials needed for our marketing campaigns such as designs, brochures, flyers, roll-ups… etc. Writing down all content needed for the product’s campaigns both in digital & traditional platforms. Action Planning Identifying all digital/traditional marketing approaches to obtain our main objective whether it’s branding or hard selling. Breaking down each approach into several steps for a complete approach-accomplish satisfaction. Preparing a monthly/quarter plan for all steps for different approaches for a sustainable execution behavior. Execution & Reporting Digital Execution Applying the detailed action plan into different digital channels planned to be useful for the brand’s business such as Facebook, Instagram, Linked In. Complete monitoring of the paid ads in different digital channels to obtain best performing ads. Gradual analysis/optimization for the paid ads to obtain best cost/benefit ratio for each ad. Day-by-day Follow-up Following-up the target audience’s reactions & engagements on the marketing campaign. Using their continuous feedback to enhance all of our marketing materials and adjust planning based on feedback. Performance Assessment Daily performance assessment for the marketing activities based on different factors: Objective accomplish (Sales for example) Customer feedback & satisfaction. Regular statistics for the industry in the ads section performance. Reporting Weekly/monthly reports analyzing the following points:- Our main objectives for the specified period. Our detailed progress in order to obtain these objectives. Numeric/Strategic results of the progress. Upcoming plan based on the results.